discombobulated musings on Awrup's copy post
As far as God or poetry goes, my favorite's always been a stanza from Byron's Don Juan, written in ottavia rima:
In actual advertising, I think George Gribbin's magazine ad for Arrow Shirts (from Young & Rubicam, unless I'm mistaken) is pretty unbeatable:
"My friend, Joe Holmes, is now a horse!"
Having returned home post-midnight as always (but look out for our new Djuice animation and the Ifad commercials, which I had absolutely nothing to do with but which I think is the best work to come out of a Bangladeshi agency in the past year or so) I'm too tired to explain just how many levels of awesomeness that line works on, but 1938, a shirt company, reincarnation, and body copy that works as a short story, maybe told by a character such as Mr. Dingle the Strong from Twilight Zone? I drink my tea and smoke my cigarette in your honor Mr. Gribbin.
In recent years, Bitopi's been responsible for a bunch of amazing stuff, including my favorite Bangla line ever: JOTIL MOOD, and the best line that I ever wrote: GELI!?. A word and an interrobang. There have been years in the past when this agency was responsible for the guilty hit "Chaka chaka boom boom pah pah" Olympic Battery ad. But what would be the greatest copy ever written in Bangladesh? I submit to you my own humble list, taken purely from commercial advertising (because who can beat "Ebarer shongram amader shongram, ebarer shongram amader shadhinotar shongram", or "Mora shara bissher shanti bachate ajke lori"?) and that too from my own lifetime.
Jodi laigga jaye!
Maccher raja ilish, battir raja Philips. -- Monir sir from Unitrend.
Lagba baji? -- Shonkorda from Asiatic.
Econo likhe chomotkar, ek kolome mile par! -- Khaledur Rahman Jewel, who is now with us.
Jotil mood. -- Awrup or Tanvir, who cares? (Bitopi!)
I KNOW there's more, but I really am tired. I'd bitch about Drake or Bacon or whoever but their being a stupid git has nothing to do with advertising, so goodnight, fair Dhaka!
(On a fairly unrelated note, the greatest refrain is "Moushumi, care bhalobasho tumi?")
Well-- well, the world must turn upon its axis,
And all mankind turn with it, heads or tails,
And live and die, make love and pay our taxes,
And as the veering wind shifts, shift our sails.
The king commands us, and the doctor quacks us,
The priest instructs, and so our life exhales,
A little breath, love, wine, ambition, fame,
Fighting, devotion, dust-- perhaps a name.
-- Stanza 4, Canto 2. Don Juan, Lord Byron
"My friend, Joe Holmes, is now a horse!"
Having returned home post-midnight as always (but look out for our new Djuice animation and the Ifad commercials, which I had absolutely nothing to do with but which I think is the best work to come out of a Bangladeshi agency in the past year or so) I'm too tired to explain just how many levels of awesomeness that line works on, but 1938, a shirt company, reincarnation, and body copy that works as a short story, maybe told by a character such as Mr. Dingle the Strong from Twilight Zone? I drink my tea and smoke my cigarette in your honor Mr. Gribbin.
In recent years, Bitopi's been responsible for a bunch of amazing stuff, including my favorite Bangla line ever: JOTIL MOOD, and the best line that I ever wrote: GELI!?. A word and an interrobang. There have been years in the past when this agency was responsible for the guilty hit "Chaka chaka boom boom pah pah" Olympic Battery ad. But what would be the greatest copy ever written in Bangladesh? I submit to you my own humble list, taken purely from commercial advertising (because who can beat "Ebarer shongram amader shongram, ebarer shongram amader shadhinotar shongram", or "Mora shara bissher shanti bachate ajke lori"?) and that too from my own lifetime.
Jodi laigga jaye!
Maccher raja ilish, battir raja Philips. -- Monir sir from Unitrend.
Lagba baji? -- Shonkorda from Asiatic.
Econo likhe chomotkar, ek kolome mile par! -- Khaledur Rahman Jewel, who is now with us.
Jotil mood. -- Awrup or Tanvir, who cares? (Bitopi!)
I KNOW there's more, but I really am tired. I'd bitch about Drake or Bacon or whoever but their being a stupid git has nothing to do with advertising, so goodnight, fair Dhaka!
(On a fairly unrelated note, the greatest refrain is "Moushumi, care bhalobasho tumi?")
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