can you sell this to mr. fakruddin?
At the Promologic Workshop arranged by Ad Club, Katalyst and NSU Debating Club I proposed these ideas for two SME brands, who I think have awesome brand equity.
One was Fakruddin’s Biriyani and the other was Laz Pharma.
Fakruddin’s Biriyani
Insight: Biriyani is a must in a traditional Bangali wedding
Brand Idea: A true Bangali wedding is incomplete without Fakruddin’s Biriyani
Probable TV Idea: A bridegroom’s party walks out of a wedding because Fakruddin’s Biriyani is not served!
Copy shot: NO DOWRIES. ONLY FAKRUDDIN'S BIRIYANI.
Laz Pharma—the 24 hr pharmacy
Insight: When there is a medical emergency there is no time to waste
Brand Idea: Illnesses don’t come announced
Probable TV Idea: A man sleeps in his bed at night, tossing and turning. Actors dressed as Virus, Bacteria, Diarrhea, Cholera, Dengue, etc., stand around his bed, look bored and yawn. They consult their watches, as if, waiting for daytime to come so that they can attack the sleeping victim!
Copy shot: IN REALITY ILLNESS WON’T WAIT FOR THE DAY TO BREAK. LAZ PHARMA. OPEN 24 HOURS.
One was Fakruddin’s Biriyani and the other was Laz Pharma.
Fakruddin’s Biriyani
Insight: Biriyani is a must in a traditional Bangali wedding
Brand Idea: A true Bangali wedding is incomplete without Fakruddin’s Biriyani
Probable TV Idea: A bridegroom’s party walks out of a wedding because Fakruddin’s Biriyani is not served!
Copy shot: NO DOWRIES. ONLY FAKRUDDIN'S BIRIYANI.
Laz Pharma—the 24 hr pharmacy
Insight: When there is a medical emergency there is no time to waste
Brand Idea: Illnesses don’t come announced
Probable TV Idea: A man sleeps in his bed at night, tossing and turning. Actors dressed as Virus, Bacteria, Diarrhea, Cholera, Dengue, etc., stand around his bed, look bored and yawn. They consult their watches, as if, waiting for daytime to come so that they can attack the sleeping victim!
Copy shot: IN REALITY ILLNESS WON’T WAIT FOR THE DAY TO BREAK. LAZ PHARMA. OPEN 24 HOURS.
Labels: brand idea, insights
