inspiring lines

Writing good English copy is what I miss most.

I still remember a few lines that bowled me over when I was starting off in advertising way back when...

Made for each other. (WILLS Navy Cut cigarette from ITC; the allusion was created because, I believe, the Brief clearly stated that the communication's objective was to convey, here's the best filter for the best tobacco: the copywriter alluded the line to: filter and tobacco perfectly matched, and from there MFEO. In the campaigns that followed it was always the 'perfect couple we all want to be' thus taking the idea to lifestyle and cigarette is related to lifestyle! Brilliant, ain't it?)

Whenever you see colour think of us (Jenson & Nicholson paints)

The streetcar named desire (Kwality Ice Cream pushcart launch)

The Unputdownable (The Telegraph)

Utterly Butterly Delicious (Amul Butter)

Going. Going. Gone. (Elephant tusk poaching in Africa. WWF campaign)

Gotta go now myself. Can we see more Bitopians pitching in? G'night!